AI Loan Recommendation Engine for MagicBricks

Industry

This project is built for the real estate and fintech industry. It uses AI for home loan automation and simplifies the home loan process.

About the Client

MagicBricks is one of India’s largest online real estate platforms. It helps millions of users discover, compare, and buy properties with ease.

Since 80% of buyers use home loans, MagicBricks wanted to simplify this process with a smart bank recommendation tool.

The Challenge 

MagicBricks needed to:

• Recommend the right bank loan offers to users in real-time
• Help buyers compare home loan options quickly and easily
• Support loan advisors with AI-powered tools
• Deliver a fast, accurate, and intuitive experience to loan seekers

The goal was to boost user engagement and streamline the home loan journey.

Our Solution

Advantal built a smart, scalable, and AI-driven Bank Recommendation Engine for MagicBricks.

Key Features

• Content-based filtering algorithm for personalized suggestions
• AI matches user preferences with loan features:
  → Interest rates, repayment terms, flexibility, and more
• Suggests banks based on user behavior and loan search patterns

Platform Interfaces

• Two dashboards: one for buyers, one for loan advisors
• Easy-to-use web interface for loan comparison
• Built-in EMI calculator for real-time affordability checks

Technology Stack 

• AI/ML Algorithms
• Content-Based Filtering
• Web App UI
• EMI Calculator

Results That Matter

• 90% accuracy in matching users with ideal bank offers
• Used daily by MagicBricks’ loan advisors for customer support
• Helped buyers make informed, faster home loan decisions
• Set the stage for a DIY loan discovery tool in the future

Business Impact

• AI engine reduced loan discovery time
• Personalized recommendations improved user satisfaction
• EMI calculator increased decision confidence
• Advisors saved time with smart loan suggestions

Explore the Platform

🌐 MagicBricks Bank Recommendation Engine